Auckland Badminton Association (ABA) bids farewell to its Marketing Coordinator, Alex Deng, as he embarks on an exciting new chapter with Gray Nicholls Australia as their Marketing and Communications Coordinator for the Yonex Brand.

Alex Deng joined ABA in 2021, initially contributing to the Proshop team. Through dedication and hard work, he ascended the ranks, becoming the Proshop Manager and eventually assuming the role of Marketing Coordinator. Alex played a pivotal role in enhancing communication strategies, particularly in social media.

John McGregor, General Manager at ABA, expresses mixed emotions as he bids farewell to Alex. "It's like losing a son after witnessing him grow within Auckland Badminton. We're sad to see him go, but at the same time, excited for his new adventure in Australia," says McGregor.

Alex's journey at ABA was marked by enthusiasm and a deep passion for badminton, earning him the endearing title of "ABA's Number 1 Cheerleader." The entire ABA community will dearly miss his infectious energy and commitment to promoting the sport.

As Alex transitions to his new role in Australia, the Auckland Badminton Association wishes him continued success and growth.

Article added: Monday 18 December 2023